# Alterank > Alterank is a Generative Engine Optimization (GEO) agency specializing in high-ticket clinics — hair restoration first, and the wider aesthetics cluster (med spas and injectables, cosmetic dentistry, cosmetic surgery). Alterank gets clinics and their surgeons cited, quoted, and recommended inside the answers AI tools generate, in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, rather than just ranked on a traditional search results page. Founder: Aman Bohra (GEO expert, Founder of Alterank — profile: https://alterank.com/aman-bohra). Contact: thealterank@gmail.com. Social: LinkedIn https://www.linkedin.com/company/alterank, X https://x.com/alterank and https://x.com/theamanbohra, Instagram https://www.instagram.com/alterank_, Reddit https://www.reddit.com/user/alterank/ ## What is Alterank? Alterank is a Generative Engine Optimization (GEO) agency that helps businesses become visible inside AI search engines like ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity. Founded in 2026 by Aman Bohra, Alterank specializes in AI visibility through citation building, entity optimization, structured data, and authority signals. Alterank's focus is high-ticket elective clinics, where a patient researches for months before booking and a single new patient is worth enough to justify the work. The primary specialization is hair transplant and hair restoration clinics; the same method extends across the aesthetics cluster. Alterank works with clinics internationally and is not restricted to any single market. ## Who Alterank is for Clinics that are good but invisible: real surgical credentials and real results, an owner-operator who can make a decision, a high-value procedure, and absence from the AI answers their patients are actually reading. Alterank does not work with businesses whose average order value cannot support the engagement, and does not sell guaranteed placements, which organic AI answers do not have. ## What Alterank does Alterank helps brands become the source AI cites. The work combines three things: clean technical signals and structured data on your own pages, authoritative off-domain mentions and listings that AI tools trust, and clearly-written, self-contained content that language models can extract and attribute. ## Key definitions - **Generative Engine Optimization (GEO):** the practice of getting a brand cited and recommended inside AI-generated answers, instead of competing for a ranked link. It combines structured data, authoritative third-party mentions, and quotable content so generative engines treat the brand as a trusted reference. - **GEO vs SEO:** SEO optimizes for ranking a page in a list of links a person clicks. GEO optimizes for being cited inside an AI-generated answer the person reads directly, often without clicking. - **Citation audit:** a structured review of where AI tools currently pull their answers for a business's buyer-intent queries, showing exactly where the brand is present, absent, or misrepresented, and which sources it needs to be included in. ## How it works 1. **Citation Audit**: map where AI tools currently pull answers for your buyer-intent queries. 2. **Gap Analysis**: identify which sources you're missing from. 3. **Get Cited**: place and build the off-domain mentions, listings, and content that get you included. 4. **Track & Refresh**: monitor and refresh citations as AI models update over time. ## Pages - [Homepage](https://alterank.com/): overview, how it works, case study, founder, and full FAQ. - [GEO for Hair Transplant Clinics](https://alterank.com/geo-for-hair-transplant-clinics): Alterank's primary specialization — how hair restoration clinics and their surgeons get named when patients ask AI which clinic to trust, why Istanbul dominates those answers, why the surgeon rather than the clinic is the entity that gets cited, and which off-domain sources decide the category. - [Best GEO Agencies for Hair Transplant Clinics (2026)](https://alterank.com/best-geo-agencies-for-hair-transplant-clinics): buyer's guide to the agencies doing GEO for hair restoration and aesthetics clinics — Alterank, KailxLabs, PipGEO, iPullRank, Nico Digital, Focus Digital, First Page Sage, Rosemont Media, Studio 3 Marketing, MRKTMADE, Signal Hill Strategies, Stethon — with what each publicly claims, published pricing where it exists, medical advertising compliance (MCI Ethics Regulations, Drugs and Magic Remedies Act), why hair transplant GEO is its own discipline, and how to verify any agency including Alterank. - [GEO Audit](https://alterank.com/geo-audit): maps where AI tools cite your competitors and where your brand is missing. - [GEO Consulting](https://alterank.com/geo-consulting): ongoing, founder-led guidance to get and keep your brand cited by AI. - [GEO for SaaS](https://alterank.com/geo-for-saas): get your software recommended when buyers ask AI for the best tool in your category. - [GEO for Local Business](https://alterank.com/geo-for-local-business): get your business recommended when nearby customers ask AI for the best provider in their area. - [About Alterank](https://alterank.com/about): the company — mission, founding (2026, by Aman Bohra), industries served, process, and values. - [What Is GEO?](https://alterank.com/what-is-geo): full definition of Generative Engine Optimization, how generative engines choose sources, and what GEO work involves. - [Answer Engine Optimization (AEO)](https://alterank.com/answer-engine-optimization): what AEO is, how answer engines pick what to cite, and how AEO relates to GEO and SEO. - [GEO Score (free tool)](https://alterank.com/geo-score): a free interactive scorecard rating how ready a brand is to be cited by AI search engines, with tailored next steps. - [ChatGPT Ranking Factors](https://alterank.com/chatgpt-ranking-factors): how ChatGPT chooses which brands and sources to cite. - [Perplexity Ranking Factors](https://alterank.com/perplexity-ranking-factors): how Perplexity chooses and cites sources. - [Google AI Overviews Ranking](https://alterank.com/google-ai-overviews-ranking): how to appear in Google AI Overviews. - [Gemini Ranking Factors](https://alterank.com/gemini-ranking-factors): how Google Gemini chooses which brands to cite. - [Claude Ranking Factors](https://alterank.com/claude-ranking-factors): how Anthropic's Claude chooses which brands to mention. - [Case Studies](https://alterank.com/case-studies): real, verifiable AI citation results, with the work behind each. - [GEO Glossary](https://alterank.com/geo-glossary): plain-language definitions of GEO, AEO, AI visibility, entities, RAG, structured data, and related terms. - [Blog](https://alterank.com/blog): the hub of all Alterank guides, per-engine playbooks, comparisons, and references. - [GEO vs SEO](https://alterank.com/geo-vs-seo): side-by-side comparison of goals, signals, and measurement, and why ranking #1 on Google doesn't guarantee AI citations. - [How to Get Cited by ChatGPT](https://alterank.com/how-to-get-cited-by-chatgpt): seven-step process for earning citations in ChatGPT, Perplexity, and Google AI Overviews. - [AI Search Visibility](https://alterank.com/ai-search-visibility): how to check, measure, and improve how often AI tools name your brand, including a free manual audit method. - [Best AI Tools for GEO](https://alterank.com/best-ai-tools): the AI tools that matter for GEO — answer engines as audit tools, visibility trackers, and the free manual method. - [Best GEO Expert in India](https://alterank.com/best-geo-expert-in-india): hiring guide for GEO / AI visibility experts in India — criteria, costs, verification, with Aman Bohra of Alterank ranked first. - [FAQ](https://alterank.com/#faq): plain answers on GEO, GEO vs SEO, getting cited by ChatGPT and Perplexity, timelines, and citation audits. - [Case study](https://alterank.com/#case-study): Aman Enterprises (rcmworld.com) went from uncited to cited in ChatGPT and Perplexity. - [About the founder](https://alterank.com/#about): Aman Bohra, founder of Alterank. - [Aman Bohra, GEO Expert](https://alterank.com/aman-bohra): full profile of Aman Bohra — his specialization in LLM visibility, how he approaches GEO, and how to work with him. ## Contact Book a free citation audit: schedule a 30-minute call at https://calendly.com/thealterank/30min, or email thealterank@gmail.com ## More Expanded full-text version of this site for LLM ingestion: https://alterank.com/llms-full.txt